Ad expert believes that Microsoft still has a lot to learn in the marketing business

Mar 18, 2013 07:30 GMT  ·  By

Unofficial reports indicate that Microsoft managed to sell only 1.5 million Surface tablets since launch, out of which 400,000 are represented by the Pro model launched more than one month ago.

The Surface RT, on the other hand, was backed by a very expensive marketing process which included online ads, TV and radio commercials, as well as product placements in several popular TV sitcoms.

But as far as former Apple ad expert Ken Segall is concerned, Microsoft has failed to create a killer ad for its tablet, as the famous “Surface Movement” commercial doesn’t showcase the real strengths of the device.

He says that Microsoft actually tried to convince users to buy the Surface with a 30-second dancing video, while failing to show them the key features of the tablet. The clip actually “trivializes the technology [the company is] so proud of,” he said.