NX1 pre-orders aren’t all that great at the moment

Nov 17, 2014 14:06 GMT  ·  By

Samsung is eying the pro camera market and its most recent shooter proves this without a doubt. Back in September the tech giant unveiled the NX1 mirrorless camera which arrives with 4K capacity.

The new camera is a DSLR-style device made a little smaller and coming with an electronic viewfinder. Samsung also makes use of an OLED display that has super-high resolution of 2,260k, which is quite impressive.

Samsung NX1 is not that popular for the time being

Anyhow, despite bringing a lot of disruptive features to the table, it appears customers aren't so willing to jump onboard with Samsung for this and continue to get their pro gear from the likes of Nikon, Canon or Sony.

According to information collected by Samsung Camera Rumors, NX1 pre-order numbers haven’t risen to the original expectations.

However, some territories have been responding quite well. For example, customers in Korea and Germany apparently love the NX1. But in Europe and North America interest seems to be lagging.

The problem isn't the quality of the camera, because the NX1 seems to be quite a worthy product. However, Samsung is a relatively new player to the world of photography, where giants like Nikon and Canon have been in charge for years.

The price seems to also be an issue, despite the fact that the camera is not horribly overpriced compared to similar options on the market.

Samsung is willing to cut prices on the NX1

But Samsung is planning to do something to make the NX1 more attractive to customers. Come January, the mirrorless camera will receive a price drop which will hopefully make the camera a lot more attractive to customers.

For those who don’t know what the Samsung NX1 is all about, we’re taking the opportunity to take a quick tour back memory lane.

The NX1 comes equipped with a new APS-C format CMOS sensor and back-illumination technology that’s characteristic of the compact camera market. In lay man’s terms, it means that the camera will be able to capture more in terms of light.

The NX1 has an NX AF System III autofocus to allow users to snap images even if subjects are moving about quite quickly.

The NX1 can shoot up to Ultra HD resolution with the output being stored on a memory card in HEVC H.265 codec. The NX1 can shoot both in 4K (3840 x 2160) at 30 frames per second and Ultra HD (4096 x 2160) at 24fps.

Naturally, there’s the option to record in HD (1920 x 1080) at 24, 30 or 60 fps. When it launched, the camera went on sale for $1500 / €1161, but we’re curious to see what price Samsung is going to put on it in January.

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