Reblogging has been around as long as blogs have been. Sometimes, 'reblogging' meant simply copy-pasting a post with no attribution or link, but most of the times people just wanted to highlight a post they found interesting.
Twitter made the whole process of re-posting someone else's content trivially easy, retweets are a major part of the service now.
The idea of simplifying the process has been adopted by some blogging platforms, notably Tumblr.
Since then, pretty much everyone else followed.
WordPress.com introduced the concept of reblogging, and the button to go with it, a couple of years back, but a recent revamp of the top navbar/toolbar removed the button, though the functionality was still available.
Now, WordPress.com is bringing back the button in its rightful place in the navbar. It will only be available on pages that can be reblogged, but it should make the entire process easier.
"We’ve... brought the reblog button back to the toolbar that appears at the top of the screen when you’re logged into WordPress.com. Note that you’ll only see the like and reblog options while you’re looking at individual posts," WordPress.com
announced.
"Reblogging is a quick way to share posts published by other WordPress.com users on your own blog. People have been reblogging others’ posts since blogging started, but our new reblogging system enables authors to retain greater control over their content," it explained.
Of course, any tool that makes it easier for people to take your content and post it elsewhere will make some a bit nervous. But Wordpress.com took some steps to make sure that the original author is in control.
Blog posts are not reblogged in their entirety and there's always a link back to the original post. What's more, those that reblog a post can't make any modifications to it, but they can leave their own separate comments.
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