The company finally confirmed the function

Mar 21, 2007 08:15 GMT  ·  By

Some time ago, I informed you about a new element included on the Google SERP and displayed a plus sign able to provide more information about a certain result returned by the search engine. At the beginning, an expanded Plus Box displayed map information, showing the location of a certain business returned by Google Then, the company improved the feature and added financial information, allowing you to view stock quote details about a specific company.

Although the Plus Box was discovered a long time ago, Google decided to officially announce it, providing more information about the functionality of the element. "We're very excited to unveil Plus Box, a new search feature that lets you see more information about individual search results. Whenever you see the plus box icon - - click on it to see the additional rich data expand below the original search result. With Plus Box, you'll get a visual snapshot of related information, so it is faster and easier to find exactly what you're looking for," Ardan Arac, Associate Product Manager, Search Quality, said on the official blog of the company.

Personally, this function is extremely useful because it provides additional information using a simple interface available under a plus sign. The user is allowed to use the same old and classic search engine result page but, if he's looking for more information about a certain query, he can click on the plus sign and view maps or stock quote information. You must know the plus sign doesn't appear for all the search queries because it is available only for the keywords related to a company or an organization to allow the search technology to provide financial information and its location on the map.