14 DAY TRIAL // The PlayStation 3 is one of the most powerful and feature-rich consoles currently available on the market. But even though it has a lot of interesting qualities, it is let down by its big price tag, at around $400.
That's why a lot of people have been busy speculating about a price tag that would be made by Sony for its gaming device. Time and time again, people, whether they were analysts or journalists, said that a price cut would be made, but every time, Sony countered with a statement from one of its executives saying that such a thing wasn't part of the short-term strategy of the Japanese company.
Now, it's time for the newly appointed president of Sony Computer Entertainment Europe, Andrew House, to debunk some rumors about a price cut, as speculation deemed it certain when the very anticipated Madden NLF 10 football simulator arrived. He has revealed that when the time is right, a slash on the price would follow.
“Not to harp on about it, but the PlayStation 3 has a ten-year life cycle and there are issues of cost and profitability,” said House. “We will make that move on price when all those factors are aligned. Would people buy more when they are cheaper? Of course. But on the other hand there is an inherent marketing challenge. In Europe I think people do see the value of the machine, the Blu-ray and network services and take that all into consideration instead of just focusing on price. But we will look at price and will address it when the time is right.”
Hopefully, that right time will come soon enough, as even Activision boss Bobby Kotick said that if the price was not fixed, then his company, the biggest game publisher in the industry, might drop support for it.