NEWS CATEGORIES:



NEWS ARCHIVE >>
SOFTPEDIA REVIEWS >>
MEET THE EDITORS >>
Home / News / Games / Play Station

Play Station


The PSP Go Is Expensive Because It Needs to Be

You have to maintain a premium

By Andrei Dobra, Games Editor

29th of June 2009, 07:52 GMT

Adjust text size:


The PSP Go is quite pricey
Enlarge picture
The PlayStation Portable is a pretty successful video game console as it has managed to move over 50 million units worldwide ever since it was released. Sadly this didn't really equal big sales for video games made for the device and slowly developers began to distance themselves from the platform.

Now though, with the upcoming PSP Go console being scheduled for launch this fall, promising to bring with it a viable digital download solution in order to replace the old UMD discs with a more profitable solution, especially for smaller developers, things might change.

The only fault in Sony's plan, as highlighted by Wedbush Morgan Securities' analyst Michael Pachter, is the price, which will be $249, the same as a Nintendo Wii and much higher than an Xbox 360 home console. But the big price is due to the fact that a premium quality needs to be associated with the product, at least according to the president of Sony Computer Entertainment Europe, Andrew House.

“When you introduce a new piece of hardware you have the opportunity to say there is a certain premium that is associated with it, and we took that into account. As with all hardware launches you look at the business model, the cost structure, and the necessary level of profitability, and you use that to set the wholesale price. Much as we do with any other hardware.”

So basically, the PSP Go is expensive because it needs to be expensive. Also, the fact that its predecessor, the normal PSP, hasn't sold a lot of video games, as it could have, money needs to be extracted from another source in order to achieve the dream of Kaz Hirai, the president of Sony's PlayStation division, which is to break even in order to help the Japanese corporation.

TAGS:

PlayStation Portable | PSP | PSP Go | Sony | price
Read by 1,256 user(s) | Add comment | Link to this article TWEET THIS


Article rating:
NOT RATED 0 vote(s)    

Subscribe to news | Print article | Send to friend

© Copyright 2001-2009 Softpedia
Contact:

 

 

SEARCH THE NEWS ARCHIVE :




Today's News
| Yesterday's News | News Archive


MORE RELATED ARTICLES:


Rumor Mill: PSP Go! Is Getting an App Store

The PlayStation Portable Gets Kid Friendly

Sony Claims Huge Momentum, Doesn't Worry About Activision's Threat

Tekken 6 Begins the Fight on October 27

GTA: Chinatown Wars Arrives on the PSP This Fall

Activision Says It Will Stop Supporting the PlayStation 3 and PSP

User opinions:


Comment #1 by: danFernandez on 29 Jun 2009, 14:54 GMT reply to this comment

PSP GO doesnt look good compared to psp 1 2 3... havent seen it but hope it is betteer

Share your opinion:

Your Name:
Your Email Address:
(will not be used for commercial purposes)
Solve this to prove you're not a bot: =
Your review/opinion:

 




Windows tabGames tabDrivers tabMac tabLinux tabScripts tabMobile tabHandheld tabGadgets tabNews tab

SUBMIT PROGRAM   |   ADVERTISE   |   GET HELP   |   SEND US FEEDBACK   |   RSS FEEDS   |   ENTER NEWS SITE   |   ENGLISH BOARD   |   ROMANIAN FORUM