Latest accessory from The Row is cheaper version of the $39,000 (€31,380.7) backpack

Jun 28, 2012 18:41 GMT  ·  By

The Olsen twins, Mary Kate and Ashley, have long established themselves as trendy fashionistas and, most importantly, groundbreaking fashion designers. Their latest offering is a fur backpack hailed as the hottest accessory for the perfect outfit.

One year ago, the Olsens came out with an alligator backpack through their fashion house The Row, which retailed for $39,000 (€31,380.7) and proved an instant hit with customers.

This new accessory could be described as a cheaper version of that one, albeit a more colorful one.

Celebrity stylist Rachel Zoe claims this new one is just the thing to invest in if you're looking for something to make every outfit pop – especially if you're also in the habit of carrying around a lot of things in your purse.

“Toting around a jam-packed purse can be terribly tiring. Surely, there has to be a chic way to lug a load of beauty basics, stylish sunnies and a weighty wallet without weighing down our arms,” Zoe writes.

“Turns out, there is! Let your wrists unwind this summer with a modern backpack, a trend we are currently keen on thanks to The Row. Not only will your body thank you, but your new bag will also boast a fashion prowess previously unprecedented,” adds the stylist.

Of course, such comfort and style doesn't come at a price regular Janes can afford but, then again, this is The Row we're talking about, a fashion house not exactly known for its affordability.

“Pretty in patchwork, The Row’s posh pack combines comfort and class. The fuzzy texture on this nifty knapsack is also a fashion favorite. Perfect for pre-fall, it’s never too soon to start thinking ahead for your next season’s staple!” Zoe further says.

The stylist even offers tips as to how you might accessorize the backpack, just so you can be sure to stand out when you leave for work or pleasure.

“Our personal predilection is towards this amazing accessory. Coupled with a blush blouse, skinny jeans and a bold boot, an of-the-moment backpack will bear the weight of your everyday essentials with elegance and ease. So stow away your hefty handbag and debut a new beaut,” she says.

Seeing how PETA didn't really appreciate the Olsens' first backpack, chances are this one too will draw some negative criticism.