14 DAY TRIAL // Microsoft is about to change. Actually, the company is changing its core product, Windows, to what it believes to be the next in computer use, and is changing itself in the process.
We all know what this is all about. The Metro UI that dominates Windows 8 – and which was launched in Windows Phone 7 – is slowly emerging in other Microsoft products, bringing the same design philosophy to a wider range of users.
For many, this is a welcome change, as the software giant indeed needed to refresh its products to meet the current user needs.
For others, the change means nothing more than the departure from services and products they grew to love, and is not seen as a beneficial move.
Designer Andrew Kim does not approve of the latest logo changes for Microsoft’s products either, and proposes a new design for the company’s image.
According to him, his proposition comes in line with the modern, metropolitan world we’re living in, and could bring more to the brand.
Microsoft is indeed striving to lay the base for the future of computer use, and Kim’s vision starts from here, putting together the latest developments within the company with what users might want from the future.
He notes that windows in any metropolis look more like slates, and less like four squares, as the logo for the new Windows 8 shows.
Surface is a slate, Windows 8 will be loaded on slates, and users will take advantage of Office on both these products to do their work. A "slate" logo would represent them all, he suggests.
The next Microsoft, he notes, builds on the belief and passion for the future. The company is focused on innovation and progress, both engraved into culture and expressed in a bold fashion.
Whether Windows 8, Windows Phone 8, Microsoft Surface, Office or other Microsoft products, they could all align to the new iconic representation with ease, the designer suggests.
Moreover, through putting together all these products, users could gain a better overview of their lives at all times, and the Next Microsoft would have a simple motto: “A promise made, a promise kept.”
