The New York Times Launches iPad Web App Coded in HTML5

iPad owners who love reading The New York Times on their tablet (just like Apple markets the device) will be glad to learn that their favorite newspaper is now available in HTML5 as a web app. If you don’t know what that means, we dare you to read on.

The NYTimes Web App can be easily installed on your iPad via Safari. That’s right, you don’t have to visit the App Store to get this app, but you will have to visit App.NYTimes.com on your tablet’s web browser.

You can then just save it to your Home screen by tapping the services button (represented by a framed arrow) at the bottom of the screen, and selecting the option to “Add to Home Screen.”

Available exclusively to digital subscribers to NYTimes.com with tablet access, the electronic version of the newspaper includes the Web + Tablet and All Digital Access packages. It's experimental for now, says the company.

It’s also available to home delivery subscribers who link their account for digital access, the news agency said. As the service is still fledging, subscribers are encouraged to provide their invaluable feedback so that the developers know where improvements are needed.

Denise Warren, senior vice president and chief advertising officer of The New York Times Media Group, and general manager of NYTimes.com, said “Our subscribers have told us they are interested in trying new ways of reading The Times across a variety of platforms.

“We are working constantly to develop new products that distribute our content in innovative ways, and this Web-based app is just one example of that,” added Mrs. Warren.

The web app sports a number of unique features, including a Trending section which lists the top 25 trending Times articles on Twitter from the past hour; Times Wire, which provides a continuous, reverse chronological feed of the latest stuff (including video); Today’s Paper, which lets you browse the app like you would the newspaper; and All Sections for “the full breadth of Times coverage, from breaking news, to video and photography.”