Yahoo is finally rolling out the revamped homepage it's been working on for the last few months. It's probably the biggest change since Marissa Mayer took over as CEO and it's certain that she put her imprint on it, she spent years designing the Google search page.
One of the first things you'll notice about the new page, hardly surprising considering Mayer's background, is that it's a lot cleaner than the one it's replacing.
It's nowhere near as minimalistic as the Google homepage, it could never be, but everything is spaced out and nearly compartmentalized.
That said, the overall layout is the same, you get a list of Yahoo sites on the left, the top news in the center and trending searches on the right.
Where it gets interesting is below that, Yahoo is taking a cue from Facebook, and just about every other site out there, and is introducing a personalized news feed.
The feed contains stories on the topics you follow, but also news items your friends liked or read, if you're logged in with your Yahoo or Facebook account. The feed also has infinite scroll so you'll never run out of things to read.
"Designed to be more intuitive and personal, the new Yahoo! experience is all about your interests and preferences. Since streams of information have become the paradigm of choice on the web, we’re introducing a newsfeed with infinite scroll, letting you experience a virtually endless feed of news articles," Marissa Mayer explained.
"Whether you are a sports fanatic or entertainment buff, you can easily customize your newsfeed to your interests," she added.
Another interesting addition to the homepage is apps, like the ubiquitous weather app, but also things like a stock quotes app and so on. The idea is to leverage Yahoo's many properties but without you having to visit them in particular.
Finally, the new homepage adjusts to the size of your screen and works perfectly on both tablets and phones. Considering that the biggest focus at Yahoo at the moment is mobile, this is hardly surprising. The new homepage is rolling out over the next few days to US users.