Quark has recently announced the company's identity change, which meant that a new logo and new graphical symbols have been introduced.

The new logo shows the Q letter and it has a special green color, which has been named by Pantone, the international organization which sets the professional standards for colors, Quark Green, the code being PANTONE 368.

The logo was made by SicolaMartin, one of Young & Rubicam Brands' division.

It's interesting to notice that the new Quark logo bears a striking resemblance to the Scottish Arts Council one.

Scottish Arts Council's logo consists of the Q letter as well, but this time, the color is blue.

The Quark logo can be seen at www.quark.com, and the Scottish Arts Council one is available at www.scottishartscouncil.co.uk.


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