"The Knights of Prosperity" Show Is on Mobile Promotion

MindMatics, one of the global leaders in the development and implementation of mobile services, and ABC announced recently the availability of six individual mobile voice cards for the network's new comedy-"The Knights of Prosperity".

With this program, viewers will be able to receive phone calls directly from the Knights and get the inside scoop on the latest developments on their plan to "steal from the rich and give to the poor - us!" Viewers send in a text message to receive a phone call from one of The Knights of Prosperity. After listening to the call, viewers can choose to sign up for a weekly newsletter with key information about the Knights' plans. In the show, the main characters devise a plan to make them rich.

"With 'The Knights of Prosperity', we wanted to give the viewer a true sense of participation with the characters and their plan to get rich quick," said Darren Schillace, Vice President of Advertising and Marketing for ABC. "MindMatics is enabling us to extend that participation to viewers' mobile phones, giving them even more personal interaction with the programming."

In launching "The Knights of Prosperity", ABCwill be integrating their message across a wide variety of promotional platforms. Mall giveaways, outdoor advertising, web pages and on-air promos will all direct viewers to send a text message with the keyword JOIN1 to the short code 94444. With MindMatics, ABC will be able to target new audiences and to monitor the success of this innovative campaign.

"The Knights of Prosperity" will air on ABC Wednesday nights at 9/8 central starting January 3, 2007.