The Kindle Fire "Sells Out," Amazon Puts Out Press Release

This is certainly novel, Amazon has put out a press release saying that the Kindle Fire has sold out. No, it's not coming from The Onion, it's an official press release.

It reads more like an obituary actually, Amazon touts just how great the Kindle Fire is (strike) was, how well it did and then regretfully informs us that it's no longer available. Wink, wink, nudge, nudge.

Obviously, this is about the Kindle Fire 2 which hasn't been announced just yet, but is now clearly coming next week at a press event.

It's now becoming less likely that the first generation Kindle Fire will still be sold, at a discount price, and more likely that Amazon will reveal the Kindle Fire 2 to take its place.

There's also the possibility of Amazon launching two Kindle Fire 2's, or rather, a 7-inch and a 10-inch (or thereabouts) one.

"Kindle Fire quickly became the most successful product launch in the history of Amazon.com, earning over 10,000 5-star customer reviews, and is the #1 best-selling product across the millions of items available on Amazon since its introduction 48 weeks ago," Amazon wrote.

"Today, Amazon announced that Kindle Fire is sold out, and that in just nine months, Kindle Fire has captured 22% of tablet sales in the U.S." it said.

Amazon is obviously hurting for attention these days and wants to make sure that everyone knows "something" is coming next week.

With the Nexus 7 now available widely and expanding into Europe and the rumored 7-inch/8-inch iPad mini coming as well, Amazon is doing everything it can to make itself noticed.

A new Kindle Fire is definitely on its way and for the first time, it looks like it's coming to Europe as well. The company has just launched its Appstore in several European countries, indicating that it's going to start selling tablets there too.