The Kardashian Curse: Kanye West’s Career Will Go Downhill from Now On

Now that they’re expecting their first child, is Kanye’s career done for?

By on January 3rd, 2013 15:15 GMT

Kim Kardashian and Kanye West rang in the New Year with a bang, by announcing that they were expecting their first child together. While this is definitely happy news, all signs point to the fact that Kanye should expect to be hit by the “Kardashian curse” any day now.

As we also noted a short while ago, there’s a lot of whispering online that, since he started dating Kim and he became tabloid fodder, Kanye is simply not selling music like he once was.

He hooked up with a reality star and is always out and about doing promo stuff with / for her, so he can’t really be taken seriously as an artist anymore, inside sources have been saying for a while.

The Huffington Post has come up with actual proof (i.e. graphs) that the curse exists: every man (athlete, in particular) who has ever dated a Kardashian saw his likability factor take a serious hit once they went public with the romance.

The same is bound to happen to Kanye as well, the aforementioned publication says – all the more now that they have confirmed the pregnancy.

“She's pregnant with his baby. But what does Kanye West's much-publicized relationship with reality TV maven Kim Kardashian mean for his popularity? If Reggie Bush, Kris Humphries and Lamar Odom are any indication, the rapper could be facing a downturn in broad appeal and marketability,” HuffPo writes.

SVP of Sports for Nielsen Stephen Master confirms that the Kardashian curse (Kardashian Kurse, since the whole family is so fond of words that start with a K) exists: the proof is in the numbers.

Every athlete they dated got increased exposure during the romance, but they also became less likable to their fans.

“Between Lamar Odom, Reggie Bush and Kris Humphries, those guys have all had their N-Score hurt, and it isn't because of their awareness. Their awareness has actually shot up, in every case, but their negative appeal has also shot up,” Master says.

“You need to do well, and you also need to date someone who people like. The Kardashians are controversial. They have really negatively impacted the marketability of [Odom, Bush and Humphries],” he adds.

If we’re to believe insiders, this is already happening to Kanye as well.

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