14 DAY TRIAL // Lionsgate continues to build up hype for its upcoming blockbuster, the third installment in the “Hunger Games” franchise, “Mockingjay – Part 1,” which drops in theaters this fall. On Friday, July 25, 2014, it will be releasing the first official trailer at San Diego Comic-Con so, in the meanwhile, here’s something to keep us going.
This most recent “Hunger Games” viral campaign is more elaborate than anything we’ve seen previously with the franchise: we’ve already seen a couple of viral videos, messages from President Snow from the Capitol, and an entire collection of posters of all the District “heroes.”
The image above comes from the Capitol Ministries of Information, and it shows Johanna Mason (Jena Malone) and Peeta Mellark (Josh Hutcherson) in the latest fashion from the Capitol. The Ministries says Johanna is wearing an Alon Livne design that “juxtaposes the flowing drapery of classic statuary while the super modern and sculptural iridescent white bodice references the branch motif of the Panem Seal.”
However, you get a much better look at her amazing gown in the character motion poster that Lionsgate has released, the first of the two embedded below. The second one is the motion poster for Peeta who, unlike Johanna, feels a bit less at ease with being paraded for the people of Panem like this. The print versions of these two are in the Gallery below.
Fans of the franchise recall that both were captured at the end of the previous installment, “Catching Fire,” while Katniss Everdeen managed to escape and was transported to safety in District 13.
