14 DAY TRIAL // CeBIT 2013 is the right moment for Microsoft to show Europeans in general, and Germans in particular, the new Surface tablet, as the company is gearing up to launch the device in some new markets on the Old Continent.
The company will thus attend the show not only with the full range of new products, but also with a brand new motto supposed to explain that Microsoft’s new devices are adapting to their users.
“The human touch” motto will be used to promote the Surface tablet, Windows Phone 8 and Windows 8 at the Hannover event, as the company is now pushing its marketing blitz in Europe.
The CeBIT 2013 show will officially open its doors on March 5 and will be open for visitors until March 9. Microsoft will exhibit in Hall 17, with company experts available to talk to visitors between 9 am and 6 pm.