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April 12th, 2007, 13:45 GMT · By Iohana Georgescu

The First Multimedia Museum for Mobiles

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Museum On The Go will allow the user to download images, audio and video from renowned museums, collections and archives onto the mobile phone. The service's exclusive catalogue has been developed in close collaboration with the institutions and new content is constantly being added.

Current partners of Museum On The Go include Kunsthistorisches Museum, Leopold Museum, Sigmund Freud Museum, Austrian Mediathek, Erich Lessing Archive, all in Vienna, Austria; Museum of Natural History, Sound
Archive of the of the Humboldt-University, both Berlin, Germany and the National Sound Archives in Jerusalem, Israel.

While it doesn't quite compare to the experience that a real live museum offers, the user will get to have a miniature museum at hand at any time, through his/her mobile phone. At the moment there are around 1,000 images, voice recordings, music and video from the last century that the user can download.

Museum On The Go is meant to respond to the user's increasing demand for mobile phone content like screensavers, wallpapers, music and video. The digital catalogue has been especially adapted for better viewing on mobile phones with all content being thematically organized for more convenient access.
Aside from downloading wallpapers and screensavers, users will also be able to forward them as greeting cards.

The multimedia experience is further enhanced by music by some of the world's greatest composers, original voice recordings, films and interviews of Sigmund Freud, recordings of ethnic or religious music as well as dialects from the last century from a variety of countries. The Internet and Wap platform is available worldwide, while the museum objects can be downloaded onto mobile phones in more than 50 countries.

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