14 DAY TRIAL // Although Google is not quite familiar with the European Commission, the search giant recently received a letter from the privacy body of EU that criticizes Google practices related to the privacy of the users. According to MarketWatch, the letter was signed by the authorities from 27 countries, all of them members of the European Union, criticizing the company for the users' privacy in certain locations. It seems like another letter is ready to be sent to Google, an anonymous source sustained for the same publication. The main reason for sending the letter is probably the recently announced Google decision that will make the users' log anonymous, trying to protect the Internet searchers.
"We recently announced changes to our logs retention policies which we believe address these concerns raised by the Norwegian group's letter. We speak regularly with European regulators, privacy advocates and users for their feedback as part of a continuous and rigorous review of our privacy practices," Google Deputy General Counsel Nicole Wong sustained in an email sent to MarketWatch.
Recently, the search giant managed to acquire DoubleClick, a company able to improve the advertising platforms powered by Google. The company's competitors required US antitrust regulators to check the transaction, although multiple firms battled for the acquisition. Earlier this day, a US judge decided to bring Google to the court after the company was accused for infringing the US trademark law with its AdWords advertising platform.
This is the first time when Google is involved in EU problems, the search giant avoiding important matters mentioned by the commission. Microsoft was one of the companies that were brought to the court after the antitrust regulators accused the company for monopoly. Microsoft received a huge fine after the case was completed but I really believe Google will compel with EU's demandings.