14 DAY TRIAL // I have come across an awesome advertising concept, expressed through a viral clip dated two years ago.
The Cora supermarket, based in Belgium and sporting a noticeable presence on the European market, has put up a clip showing what goes on in one of their stores during the night.
After a first glimpse, you could gather that bored employees have set up this large domino going through the store and have captured it on video.
As the clip nears its end, though, you realize that all the domino pieces lead to the check-out counter. An attractive cashier smiles directly at the camera as a large poster donning the Cora logo is conveniently placed near the counter.
Nevertheless, the marketing stunt is brilliant and it is now gaining YouTubers' appreciation, since being picked up by sites such as LiveLeak two days ago.