It’s been over two months since Google officially announced its purchase of Israeli mapping service Waze and the deal is finally paying off.Google spent most of its acquisition budget for the first six months on Waze, shelling out $966 million (€727 million) for it.
The reasons behind the buyout were obvious to many, the first being the engagement culture Waze brings to Google. By tracking the movement of about 50 million users, Waze’s maps also have a new level of accuracy.
That being said, the new updates brought to the Google Maps mobile apps have a definite Waze touch.
Real time incident reports coming from Waze users can now be displayed for Google Maps users in Argentina, Brazil, Chile, Colombia, Ecuador, France, Germany, Mexico, Panama, Peru, Switzerland, UK and the United States.
In turn, Waze users will now have access to an enhanced list of search results when navigating, as well as Street View imagery.