Texas Instruments Moves from Mobile to Embedded Chips

The OMAP range of ARM-based processors from Texas Instruments is quite widely used in tablets and smartphones, which makes it strange that the company will decide to stop relying on that business arm.

Still, even if arguably odd, TI has decided to shift focus from the OMAP mobile processor series to embedded system-on-chip devices.

Of the most recently launched products, B&N Nook HD and Nook HD+ feature high-end OMAP SoCs. Alas, this duo can't win back all the ground that TI has lost to Samsung and Qualcomm, which also provide ARM-based microprocessors.

Turning the embedded business outlet into the main revenue source will lead to a higher financial stability, TI believes. The OMAP brand will cross over to that sector as well.

It shouldn't take too long to find TI products in cars and such.