Microsoft releases a preview of its upcoming marketing campaign
Microsoft released the first official Windows 8 commercial two weeks ahead of the new operating system’s public debut, giving us a glimpse into how the future marketing campaign is going to look like.Just like the ads that leaked on the Internet a few days ago, the focus remains the Surface tablet, with this first video bringing Windows 8’s touch capabilities in the spotlight.
“Windows reimagined” appears to be the motto of Microsoft’s Windows 8 campaign and tries to emphasize the wide array of improvements brought by the new operating system.
Hints suggesting that Microsoft will launch the advertising campaign during the weekend emerged last week, but the software giant says this is only a preview of a much larger campaign.
Unsurprisingly, the Redmond-based technology giant is willing to invest millions of dollars in the Windows 8 marketing efforts, with company executives pointing out that this is going to be one of the largest advertising campaigns in the United States.
According to previous reports, Microsoft’s marketing budget for the new operating system could go as high as $1.8 billion (€1.3 billion) for a campaign that’s supposed to generate at least 1.6 billion impressions in the United States.
This means that Microsoft’s efforts should record approximately five impressions for every man, woman and child living in the United States, a Microsoft executive revealed in a public statement.
“I can tell you, it's going to be difficult to tune in to your typical popular tv show or sports program and not see a Windows commercial in the next few months,” Peter Han told the audience at the Synnex National Conference in South Carolina.