14 DAY TRIAL // The Australian leading telecommunications and information services company Telstra has recently deployed the SurfKit Mobile Internet Platform meant to support the launch of TelstraOne Experience, a new mobile user interface that can offer subscribers 1-click access to a wide range of apps and services that they use on their mobile phones on a regular basis.
The SurfKitchen’s mobile Internet platform technology will allow for integration on the home screen on feature phones, providing users with a simple solution for discovering and launching mobile widgets, along with Internet applications, native applications and Web links.
“We know mobile users want a navigation experience that is intuitive and allows them to get to their favourite features quickly without having to hunt through endless submenus,” said Mr. Ross Fielding, executive director, Telstra Product Management. “TelstraOne Experience delivers on our one-click vision, giving customers greater control over the services they want to use on their mobile phone. This means fast, easy access to the most popular applications and services like phonebook and calendar and social networking and search.”
As many of you already know, recently launched mobile application stores have proved quite successful, and new customers are attracted by the combination between them and compelling mobile services, which Telstra intends to offer to the mass-market feature phones as well. Through SurfKitchen’s idle screen technology and the SurfKit Home the carrier will deliver a highly intuitive user experience, offering users the possibility to customize mobile services on the home screen of mass-market handsets.
“Revenue from mobile Internet services is now a critical element of operators’ growth strategies and has the potential to significantly expand if data service usage can be increased on mass market devices.” said Michel Quazza, chief executive officer, SurfKitchen. “Telstra has always been at the forefront of innovative wireless products and services and the launch of TelstraOne Experience sets another industry milestone. Combining a diverse range of mobile Internet services with the personalization, discoverability and usability that mobile subscribers are increasingly demanding will help attract new users and drive mobile data revenues.”
The SurfKit Mobile Internet Platform, SurfKit Home, and the integrated SurfKit Launcher complement each other to offer a highly personalized user experience through a customizable launch pad for mobile services used by subscribers. In addition, the SurfKit Storefront enables the acquisition and installation of services, while the SurfKit Widget Runtime enables the use of on-device widgets. The result is a 1-click, 1-touch user experience subscribers can benefit from.