TeliaSonera Has a New Brand Identity

Swedish carrier TeliaSonera has recently announced that it will unify all its brand under a new unique identity.

One of the most important carriers in Nordic and Baltic countries, TeliaSonera decided to mark this occasion by launching an attractive offering for mobile data roaming for its customers.

“Today we lower the price of data roaming in the Nordic and Baltic markets by 90 percent, an important demonstration of what we mean by tangible benefits of being a customer to the TeliaSonera family. This major price reduction is made possible by fully utilizing our market presence in the Nordic and Baltic countries,” says Lars Nyberg.

The rebranding process was previously launched two years ago in TeliaSonera’s Eurasian operations and is now closing to completion.

Starting this year, the carrier's 18 main brands will be united under a single brand identity, while retaining their current brand names.

According to TeliaSonera, the rebranding process will be expanded in the following week to more than 300 retail stores, 1,000 signs and some 500 digital interfaces, including the carrier's websites in the Nordic and Baltic countries which count close to 7 million unique visitors every month.

“This is the next step of our journey. Our customers will get tangible benefits from being part of an international telecoms group, providing cutting-edge services, technology and multimarket offerings, while understanding the local customer needs and conditions better than anyone else," says Lars Nyberg, president and CEO, TeliaSonera.

World's first carrier to debut a 4G network and the builder of the world's highest located mobile data network, in Himalayas, TeliaSonera has emerged as one of the most important operators in Eurasia.

The carrier's rebranding action is an attempt to further strengthen its position on the international telecommunications market by uniting all its brands under a single banner.