Telefonica Goes Global with Amobee Mobile Ad Platform

The world leader in advertising solutions for mobile operators, Amobee Media Systems, headquartered in Redwood City, California, has announced the successful delivery of a global mobile advertising and campaign management platform for Telefonica. The deployment was made in all 18 of Telefonica's markets, the company stated. In most of the countries, including the UK, Ireland, Germany, the Czech Republic, Spain, Mexico, Argentina and Chile, the launches are live and already serving brand campaigns. The rest of Telefonica's operators in the Latin American market will start accepting campaigns through the Amobee platform by the end of this year.

With the help of Amobee, Telefonica will be able to sustain a more dynamical advertising through mobile communication on multiple channels including messaging, games, video, applications and mobile Internet, using a single advertising solution. This way, Telefonica will be able to supply both agencies and advertisers looking to purchase advertising solutions or to launch monitor campaigns on multiple markets and channels at the same time.

“Removing the friction for the media buyer is fundamental to the future of mobile advertising and Amobee makes this possible. We enable operators to build profitable revenue streams from advertising while making it easier for marketers to utilize new, more engaging ways to target their audience globally,” Zohar Levkovitz, co-founder and CEO of Amobee Media Systems, said.

Amobee is aimed towards the mobile operators, giving them the possibility to add advertising impressions in various types of mobile communication: WAP Browsing, video & music, SMS, MMS, applications and games. Amobee has developed advertising campaigns for many of the world's top agencies and brands, enabling them to account for up to 80 percent of the audience share in some markets. Due to its operator-oriented strategy and exclusive partnerships in key locations, Amobee has managed to become one of the most renowned ad-serving solutions on the market.

“Telefonica is a great example of a mobile operator deploying a uniform solution which strikes a balance between offering a positive user experience and presenting marketers the opportunity to leverage its 268 million global subscriber base. We are thrilled to play such an integral role and we look forward to supporting them in Europe, as well as Latin America, which holds significant growth potential and is a key milestone for us as a company,” Levkovitz added.