Target Plans to Open 25 Apple 'Storelets'

Target has confirmed plans to open Apple centers at 25 of its retail locations this year, a move that is regarded more as a test to see customers’ reactions.

Dustee Jenkins, a Target spokeswoman, described the mini-stores as “expanded displays” of Apple products. According to the NY Times, she declined to elaborate on topics like how the products will be featured, or whether they will bear any similarity to the iconic Apple retail stores.

The American retailer already sells some Apple products, including iPads and iPods, but doesn’t sell Macs. Asked whether these tests will include Mac displays, Ms. Jenkins declined to answer affirmatively.

It’s somewhat surprising to hear it isn’t JC Penney trying to redecorate the scenery with Apple products, especially now that it has a former Apple executive as CEO.