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October 18th, 2010, 14:36 GMT · By

Taking a Quick Ride on the Sony 3D Truck

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The Sony 3D caravan
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It's somewhat of a custom for some of the world's best-known consumer-electronics manufacturers to set-up showcase caravans (or traveling expos, if you prefer) that they move across the largest cities in a country or geographical area, the main purpose of such an endeavor being to help possible customers get a close and personal glimpse at certain devices and gadgets they might actually want to purchase at some point.

And, in fact, that's exactly the case with Japanese company Sony, whose expo (called the Sony 3D Caravan) manages to focus quite well on their best products, whether we're talking about 3D Bravia TVs, the most ultra-portable Vaio systems around or the alpha and NEX digital cameras.

Quite obviously, the reason why we're reporting this is that we've had the chance of visiting the aforementioned expo, and we were actually quite impressed with the company's efforts for providing visitors with a very good time.

Of course, to be absolutely, perfectly honest, just about all of the products showcased by Sony were not exactly novelties, at least as far as we were concerned (we've already reviewed the Vaio P netbook and Sony NEX-3 digital camera and had our share of fun with Sony's Internet-connected HDTVs back in February, at Amsterdam), but for the general public, they were certainly something else.
Tent outside the Sony 3D caravan
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Camera demo tent
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Oversized telephoto lens attached to NEX-3
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As mentioned above, the main focus of the entire show was represented by the 3D Bravia HDTVs, placed just about everywhere, but also about the Internet-connected TVs developed by Sony, which are not exactly as well-known as the company might want us to believe.

We also liked the fact that Sony had set-up a small play area outside of the truck, under a tent, in order to provide kids with some distractions while their parents checked out some “toys” suitable for their own age.

Without a doubt, probably the most interesting part of the entire show was the small Sony 3D cinema, hidden in the rear side of the truck, that provides a glimpse of what users might expect from a Full HD 3D home cinema system by Sony, combined with one of their largest 3D Bravia TVs.
The playground
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A wall of Bravias
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Sony Internet-connected TVs
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Alphas on display
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Practically, the experience was encompassing, and was the perfect ending to a very nice tour, one that we'd be happy to recommend should such a show.

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