U3 and its backers M-Systems and SanDisk, together with global hardware partners Kingston, Memorex, Verbatim and a diverse group of global software developers unveiled the industry's very first USB smart drives and U3 smart software applications.

U3 smart drives host U3 smart applications, computer settings and data allowing people to carry their 'personal workspace' with them and to access it on other PCs for a truly mobile experience. The company also launched U3 Software Central, the online place for consumers to download a variety of U3 smart software applications to their U3 smart drives.

U3 Software Central is accessible with a single click from the U3 Launchpad interface on U3 smart drives or from www.u3.com .

On stage at tomorrow's DEMOfall technology conference, U3 Chief Executive Officer Kate Purmal will demonstrate how convenient it is for consumers to take their personal workspace wherever they go and productively work without
carrying a laptop. Purmal will plug a U3 smart drive into a PC and show the audience how U3 smart software applications are launched and used from a U3 smart drive on any Windows-based computer and how all information is saved to the device, not the PC.

U3 smart applications demonstrated at DEMOfall include: Winamp , Trillian, U3 Anti-Virus-based on McAfee VirusScan technology, Migo software that automatically synchronizes files, folders, Outlook email, favorites and more to a U3 smart drive for use on any computer, Skype and Party Poker.

U3 smart drives will begin shipping on Oct. 15 from global brands: Kingston Technology 512MB and 1GB DataTraveler I smart drives, Memorex Mini TravelDrive in 256MB, 512MB, 1GB and 2GB capacities, SanDisk popular Cruzer Micro product line in 512MB and 1GB capacities and Verbatim Store 'n' Go sleek 1GB.

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