14 DAY TRIAL // The current generation of hardware is still going strong and neither Microsoft nor Sony is ready to talk about new devices during E3 2012, which does not worry at least one leading video game executive.
Strauss Zelnick, the chief executive officer at Take Two, has told MCV that, “There is still ample opportunity in the market with the current generation, provided that you deliver the highest quality entertainment experiences – which we always aim to do. We’re seeing some evidence of an ageing console cycle, which generally is a good thing for a company with very high quality titles, like Take-Two.”
When Microsoft and Sony finally announce their new devices, Zelnick believes that all developer and publishers will be challenged.
The executive says that, “Hardware transitions historically have created both challenges and opportunities for third-party publishers. In order to succeed, it seems to me that any company needs: talent, tech, IP, and a strong balance sheet.”
Zelnick believes that Take Two is well positioned to take advantage of that transition and will make sure that it prepares a big number of high-quality titles for both the Xbox 720 and the PlayStation 4.
Take Two has already said that the upcoming NBA 2K13 will get a version of the Wii U home console during the fall of this year.
The new Nintendo device will arrive on all major markets before the end of 2012 and it the first next gen device to try and impress gamers with both hardware power and innovation when it comes to controls.
Sony and Microsoft are expected to both make official announcements during this year or early in 2013, with the actual launch taking place during 2014.
Rumors have suggested that the new hardware platforms will include better motion tracking integration, systems to eliminate used games and 3D capabilities.