The Center for Biological Diversity campaign aims to reduce meat consumption in the US

Mar 20, 2014 21:36 GMT  ·  By
Center for Biological Diversity launches anti-meat consumption campaign, complete with website
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   Center for Biological Diversity launches anti-meat consumption campaign, complete with website

It looks like it won't be long now until, every time somebody reaches for a sausage or a steak at a supermarket or a restaurant, a group of environmentalists materializes out of thin air and smacks their hand while shaking their head in disapproval.

Thus, green group PETA (People for the Ethical Treatment of Animals) has been badgering people and trying to get them to stop eating meat for quite a while now.

Sea Shepherd has a vegan cookbook in the works, and, just yesterday, the Center for Biological Diversity launched a new campaign intended to promote what the organization calls an earth-friendly diet in the United States.

On its website, the Center for Biological Diversity details that its goal in rolling out this green-oriented campaign was to raise awareness of how meat consumption contributes to climate change and also drives already endangered species closer to extinction.

The endgame is convincing people to go easy on hamburgers, steaks, chicken nuggets and whatnot, if not for their own health, then at least for the wellbeing of the environment and of the wildlife that still inhabits the planet.

“As growing global meat consumption drives accelerating deforestation, drought and other threats to endangered species, the Center for Biological Diversity launched a new campaign today urging Americans to ‘take extinction off your plate,’” the group writes.

“The campaign says eating less meat is one of the best ways people can reduce their environmental footprint,” the folks behind the organization go on to say.

The Center for Biological Diversity says that, according to information at hand, the livestock industry is currently releasing more greenhouse gas emissions into our planet's atmosphere than cars, trains, and airplanes combined. Hence, it is a major contributor to climate change and global warming.

It goes on to argue that, by reducing their meat intake by one third, people can help save 340,667 gallons (some 1,289,564 liters) of water, over 4,000 square feet (about 371 square meters) of land, and the greenhouse gas emissions equivalent of driving 2,700 fewer miles (roughly 4,345 kilometers) on a yearly basis.

To prove that it means business when it says that it is looking to cut meat consumption in the United States, maybe even in other regions of the world, the Center for Biological Diversity has also launched a new website, www.takeextinctionoffyourplate.com.

This website not only offers detailed information about how the meat industry affects the natural world, but also educates people about how they can improve on their ecological footprint by embracing a more environmentally friendly diet.

Check out the infographic below to learn more about how the livestock industry upsets the natural order, and visit Take Extinction Off Your Plate if you feel like pledging to eat less meat.

Infographic details how the meat industry affects the natural world
Infographic details how the meat industry affects the natural world

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Center for Biological Diversity launches anti-meat consumption campaign, complete with website
Infographic details how the meat industry affects the natural world
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