14 DAY TRIAL // Adobe recently studied about 16.2 billion anonymous visits to over 150 top US retailers, seeking to find what devices people used most to make online acquisitions.
The conclusion was that tablet visitors spent 54% more money than smartphone visitors and 21% more than laptop/desktop visitors (per purchase).
Also, tablet visitors were nearly as likely to buy products and services online as PC visitors and thrice as likely as smartphone visitors.
This goes to show that tablets entice people to indulge their whims by being always within reach.
It also implies that people who can afford a tablet (and probably have a smartphone and/or PC too) probably have enough money to buy more things than those who don't or can't get a slate.
“This study shows the importance of optimizing your 2012 e-tail strategy for tablet visitors to avoid the risk of underserving a highly-profitable, fast-growing customer segment,” said Brad Rencher, senior vice president and general manager, Adobe Digital Marketing Business.