14 DAY TRIAL // Canadian mobile phone carrier TELUS is reportedly gearing up to make some changes to its wireless contract strategy, in an attempt to make its offering more appealing than that of competition's.
Basically, the wireless carrier is expected to offer its users the possibility to have their devices unlocked for a fee, which should mark a pretty major shift in TELUS' approach to the mobile market in the country.
According to a recent article on Financial Post, the carrier aims an offering its customers the option to unlock their handsets so as to be able to us them on the airwaves of other carriers in the country too.
Currently, all the devices sod in Canada via Telus, Rogers, Bell or other wireless carriers have been programmed to work only on the airwaves of the specific carrier which sold them, even if they can operate on other networks as well.
“The way to continue to be differentiated is focusing on the client experience and to make things as clear and transparent as possible,” David Fuller, the wireless carrier’s chief marketing officer said in an interview with the news site.
TELUS is the third largest wireless carrier in Canada, with a number of more than 6.9 million users, and the new initiatives it plans on introducing next quarter are expected to appeal a lot to users.
The unlocking policy follows the introduction of new options for the wireless carrier's customers, which include a series of changes to the contract cancellation costs, and other changes.
The company is reportedly interested in making a series of modifications to its wireless data charges so as to prevent the appearance of shocking bills for users. All of these changes should be welcomed by the carrier's customers, though it remains to be seen when they would be put in place for them.
As the guys over at MobileSyrup notes, in case TELUS would indeed introduce the unlocking option in early 2011, it might not be too long before other wireless carriers in the country also make the move, and we're referring here to the other two large operators in Canada, namely Bell and Rogers.