TAG Heuer Launches €2.800 (3,650 USD) Android Phone for Racing Fans

The smartphone is made of carbon fiber and titanium

Swiss company TAG Heuer renown for the watches it manufactures for those who can afford it, has just announced the upcoming availability of a luxury mobile phone.

This is not the company’s first handset as TAG Heuer launched last year in June a €4,700 Android phone made of alligator leather, the LINK Phone.

Today, Louis Vuilton’s division of luxury goods, TAG Heuer launched a new luxury smartphone inspired by Formula 1 racing cars, the Racer.

TAG Heuer Racer will be available on the market from July. Customers will be able to purchase this expensive smartphone for “only” €2,800 (3650 USD).

The smartphone is mostly made of carbon fiber and titanium, and looks rather bulky. However, the things that matter most are its sturdiness and the fine lines that set it apart from other Android smartphones.

Although the company confirms that the Racer comes with the latest mobile operating system launched by Google, it’s highly unlikely that it will run Android 4.0 Ice Cream Sandwich platform, though not impossible.

Given the fact that it features four touch-sensitive keys, we are tempted to believe that TAG Heuer Racer will be powered by Android 2.3 Gingerbread operating system.

It is also worth mentioning the smartphone will run a “customizable 3D user interface” on top of Android platform.

No other detail on the smartphone’s specs sheet is available for the moment, but we can assume that the device will be equipped with a 1GHz single-core processor and microSD card slot for memory expansion (up to 32GB).

TAG Heuer mentions that the Racer is part of a larger “collection” of luxury phones, so we can expect that the company will launch other models in the following months.

Customers who can afford it can find the TAG Heuer Racer at watch and jewelry stores, boutiques, as well as luxury mobile boutiques.


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