Cole Brodman, Chief Marketing Officer, T-Mobile USA, has confirmed that there will be no iPhone 5 to carry this year. In a blog entry issued this week, he tells customers they have a really good alternative - Android.“We’ve heard from many customers who love their T-Mobile service, but are disappointed that we don’t carry the iPhone.”
Brodman extends a big thank you to customers for their business, and explains that his company regards the iPhone as “a great device”, adding that “Apple knows that we’d like to add it to our line-up.”
He confirms that “Today, there are over a million T-Mobile customers using unlocked iPhones on [T-Mobile]. We are interested in offering all of our customers a no-compromise iPhone experience on our network,” he said.
In what can be regarded as a case of sour grapes, Brodman continues his blog entry with details about how great Android devices are in comparison with the current-generation iPhone.
“Android has evolved quickly from geek to chic,” he says. “In many ways, Android is rivaling and even outpacing the iPhone, including consumer adoption, market share and capabilities like support for faster 4G networks.”
Brodman adds that Android phones, unlike the iOS-based Apple iPhone, “offers consumers the freedom of choice,” which may just mark the last straw for Apple to say “no” next year, and the year to follow.
He elaborates, saying “You can choose from a variety of colors, screen sizes, slide-out keyboards, price points and customization options, as well as enjoy the numerous benefits of open source innovation, cloud services and amazing apps.”
While all this is true for the Android camp, there’s also a bunch of benefits iPhones have over Android devices, such as looks, reliability, and quite possibly the best and most intuitive mobile OS out there.
And I'd say these aspects weigh a tad more against slide-out keyboards (soon to become obsolete) and color variety (if that's even worth mentioning as a plus).
But hey, it’s also a matter of taste, after all.
One thing is for sure though: when the iPhone 5 comes out, the scales will be tipped when it comes to features (not necessarily in the iPhone’s favor, but things will even out a bit). All that remains to be seen now is by how much.
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