Mobile phone users in India will soon be able to purchase a new Android-based smartphone in the country, the MTV Volt, which comes as the result of a collaboration between Swipe Telecom, MTV India, and Vaicom18.The new device packs a large 6-inch touchscreen display, a 1GHz dual-core processor and 512MB of RAM, as well as 4GB of internal storage.
The specs list of the new smartphone also includes an 8-megapixel camera on the back, 1.3MP front camera, a 3,200 mAh battery, and Google’s Android 4.1 Jelly Bean loaded on top.
“MTV VOLT is a ‘made to order’ product for the generation that’s constantly communicating, entertaining and socializing,” Sandeep Dahiya, senior vice president and business head – consumer products – Viacom18, reportedly said.
“With features that address their needs and price-point that suits their pockets, we’re confident about MTV VOLT by Swipe, to generate a great response.”
Swipe Telecom is also planning on launching a second flavor of the smartphone, called MTV Volt V4 and featuring a 4,000 mAh battery inside.
This flavor of the device will also sport a pre-loaded exclusive TV player, so that users could enjoy access to popular MTV content while on the go.
“We are in a category with a tremendous aspirational value. The MTV Volt promises to be a perfect muse for tech enthusiasts of ‘generation next’,” Shripal Gandhi, founder and chief executive of Swipe Telecom, commented.
“In partnership with MTV, we will be launching an array of revolutionary products over the next few quarters, which will be truly disruptive,” he added.
This is the first 6-inch Android device in India, and will sport a price tag of INR 12,999 ($240 / €180) when made available for purchase. The Swipe MTV Volt is expected to be put up for sale soon, both through brick and mortar stores and online.
Vaicom18 and Swipe Telecom signed a two-year deal that will result in the release of various other smartphone and tablet PC models as well, the two companies announced.