Swedish Company Publishes “Gender-Neutral” Kids' Christmas Catalog

Girls play with guns and boys groom dolls in this politically correct catalog

By on November 26th, 2012 12:59 GMT

A Swedish toy chain breaks the record for most zealously politically correct, by publishing a “gender-neutral” Christmas catalog.

Top Toy, which features products by Toys R Us and BR, according to RT, is trying to reverse traditional gender roles, by picturing girls playing with guns and boys grooming dolls, for their Swedish edition.

Sales director Jan Nyberg explains they are trying to take out the gender issue from their catalogs.

“With the new gender thinking, there is nothing that is right or wrong. It's not a boy or a girl thing, it's a toy for children,” he states.

However, the image of the girl holding the [toy] automated gun looks a little violent, not because there is a girl in the shot, but because it conveys a feeling of “trying too hard.”

I note the use of blue for girls' pages and pink for boys' sections, as well. The pictures suggest the company is not trying to reach middle ground on the gender issue. Instead, it just uses reverse stereotyping, which is still based on preconceptions.

Top Toy catalog pages (3 Images)

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Girl plays with toy gun in Top Toy catalog
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   Girl plays with toy gun in Top Toy catalog