PR team doesn’t see the big picture but the tweeps do – and they’re having fun with it
Susan Boyle, one of the most extraordinary voices to ever come out of Britain’s Got Talent, has a new album coming out and, as expected, her PR team is using social media to raise awareness on it.Twitter is just one of the places where “Standing Ovation: The Greatest Songs from the Stage” is being promoted, under the hashtag #SusanAlbumParty.
Now, if I were to write this as it appears on Twitter (“#susanalbumparty”), you’d instantly understand why this is a trending topic and, at the same time, one that the tweeps can’t stop laughing about.
Clearly, this is not Susan’s fault, as many of them also point out, but for a PR team to create this hashtag that could be interpreted in such a nasty way shows a certain lack of perspective.
This is obviously just one of the examples of how Twitter can backfire though, in Susan’s case, people are still pretty hyped about the album.
If you care to be entertained with some of the funniest tweets of recent weeks, see here or here.