Super Bowl isn’t just the biggest sporting event of the year, it’s also a major advertising platform, one of the biggest of our times. A new Coke ad has premiered just ahead of this year’s edition, but it’s already ruffled some feathers.
Check it out above.
As you can see, it shows groups of Arabs, cowboys, bikers and Vegas showgirls racing through the desert towards what they assume is a giant bottle of Coke.
You might not see anything wrong with it, but the American-Arab Anti-Discrimination Committee sees stereotyping, racism and reason to take offense.
“Why is it that Arabs are always shown as either oil-rich sheiks, terrorists, or belly dancers?” Warren David, president of the American-Arab Anti-Discrimination Committee, says for Reuters.
So far, no answer from Coke.