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January 31st, 2013, 07:31 GMT · By

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Super Bowl Coke Ad Called Racist by Arabs [Reuters]

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Super Bowl isn’t just the biggest sporting event of the year, it’s also a major advertising platform, one of the biggest of our times. A new Coke ad has premiered just ahead of this year’s edition, but it’s already ruffled some feathers.

Check it out above.

As you can see, it shows groups of Arabs, cowboys, bikers and Vegas showgirls racing through the desert towards what they assume is a giant bottle of Coke.

You might not see anything wrong with it, but the American-Arab Anti-Discrimination Committee sees stereotyping, racism and reason to take offense.

“Why is it that Arabs are always shown as either oil-rich sheiks, terrorists, or belly dancers?” Warren David, president of the American-Arab Anti-Discrimination Committee, says for Reuters.

So far, no answer from Coke.

TELL US WHAT YOU THINK:

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READER COMMENTS:


Comment #1 by: El Fizz on 31 Jan 2013, 07:49 UTC reply to this comment

Unbelievable..does that make all Americans a bunch of cowboys why dont they all go back to their own country and carry on their affair with * and camels.....

Comment #1.1 by: Wazniak on 31 Jan 2013, 14:23 GMT

As a member of the degenerate Madmax motorcycle gang crowd... We are extremely offeneded also... (smile). As for Arahabs being offended by a coke comerical - I have 4 words ... Who cares (edited for younger viewers).

Comment #1.2 by: BIGGDAWG on 31 Jan 2013, 16:36 GMT

fIRST OF ALL TO ALL THE * DRIVERS, AKA ARAB AMERICANS, GET OUT !!! YOU HAVE NO BUISNESS IN ATTEMPTING TO ENJOY A ALL AMERICAN SPORT SUCH AS THE FOOTBALL, YOU HAVE DEPLEATED THE U.S. EDUCATIONSAL SYSTEM JUST TO TAKE TECHNOLOGY BACK TO YOUR COUNTY AND USE THE TECH YOU LEARNED HERE TO TERRORIZE POELPLE OF THIS GREAT NTION, DO DO US ALL A FAVOR PACK UP YOURSELVES AND ALL OF YOUR PATHETIC RELATIVES AND GET OUT, P.S. * RACES IN IRAQ START SOON, HURRY !! RAGHEADS SUCK


Comment #2 by: Jeanie on 31 Jan 2013, 08:16 UTC reply to this comment

It doesn't show Arabs as either oil- rich sheiks, terrorists, or belly dancers. It just shows a guy with a * in the desert along with a bunch of other guys and gals in the desert. Don't see the problem.


Comment #3 by: Chris J on 31 Jan 2013, 08:31 UTC reply to this comment

Actually, I thought the Arab was the one who came out best in this advert. If we're talking stereotypes what about the cowboys and the show girls?

Comment #3.1 by: Why do we listen to these people? on 31 Jan 2013, 16:50 GMT

They forgot to show the Arabs stoning their daughters to death because they looked at a man.


Comment #4 by: lakersfan1 on 31 Jan 2013, 09:40 UTC reply to this comment

They need to get a sense of humor. There is nothing wrong with that ad at all. If they don't like it, tough.


Comment #5 by: Bill on 31 Jan 2013, 09:44 UTC reply to this comment

The Coke ad is entertaining enough to keep viewers from leasving the room. Warren David is just trying to justify his paycheck.


Comment #6 by: larrybee2 on 31 Jan 2013, 10:06 UTC reply to this comment

That's part of their culture. Whats the problem? I'm Mexican American and I eat tacos. That's what we do? whats the problem?


Comment #7 by: mizike on 31 Jan 2013, 10:17 UTC reply to this comment

well if you guys wouldn't be Blowing innocent peoples up, and bombing places, then you wouldn't need to comment on this ad. Also thie is America, and we can advertise what it is we want.


Comment #8 by: The Unhyphenated American on 31 Jan 2013, 10:26 UTC reply to this comment

Screw the American-Arab Discrimination Committee...... They didn't seem to have a problem on 9-11.


Comment #9 by: Nick Name on 31 Jan 2013, 10:32 UTC reply to this comment

it offends me because it makes the Arab look like an idiot, as if he is outclassed by everyone because of his stubborn mule * .


Comment #10 by: basilhw29 on 31 Jan 2013, 10:40 UTC reply to this comment

how is this racist? any show or commercial that doesn't show a minority as the prevailing party is deemed as racist? that's absolutely ridiculous!


Comment #11 by: Deb on 31 Jan 2013, 10:41 UTC reply to this comment

That's a great commercial...nothing racist about it..just a bad choice in transportation. LOL


Comment #12 by: dinky on 31 Jan 2013, 10:46 UTC reply to this comment

IF THEY DON'T LIKE IT ! GO BACK WHERE THEY COME FROM. THEY DON'T HAVE TO DRINK IT. LET THEM DRINK THEIR OIL INSTEAD.


Comment #13 by: Bill C on 31 Jan 2013, 11:04 UTC reply to this comment

All women are showgirls. Nice to know.


Comment #14 by: the human race on 31 Jan 2013, 11:09 UTC reply to this comment

This is racist ,that is racist, everybody is a racist even if it's thier own race. if all the racist would DIE there would be no one on earth left . Just sickening.


Comment #15 by: Proud to be American on 31 Jan 2013, 11:21 UTC reply to this comment

Muslims are always offended they should just go back to their country if they refuse to adjust to the American culture. They should also get a sense a humor and not be offended of every little thing. Geez get a life!!!!


Comment #16 by: peeairche on 31 Jan 2013, 11:35 UTC reply to this comment

entire thing is a big tadoo about nothing


Comment #17 by: Bette on 31 Jan 2013, 11:44 UTC reply to this comment

I don't see where this ad is racist at all. Put your big boy pants on. If the Arabs where just walking across the desert with buisness suits on, the public would have wondered who they were but, since it is the customary clothing of most Arab nations and in the desert they would use camels, I see no problem. One could say that the ad was racist towards bikers. Why were they portraid with spikes and looking dirty?


Comment #18 by: coyote on 31 Jan 2013, 11:50 UTC reply to this comment

They need to get over themselves or go home.


Comment #19 by: andy the limey on 31 Jan 2013, 12:14 UTC reply to this comment

WTF....how is this racist?...ignorant liberal dogooding out of touch idiots who have nothing better to do than moan and feel hard done by. what has the world come to ! andy from london, UK


Comment #20 by: kel on 31 Jan 2013, 12:15 UTC reply to this comment

uh huh and all women dress like that get a life Arab American Committee


Comment #21 by: Baddog on 31 Jan 2013, 12:18 UTC reply to this comment

Warren David should get a life.


Comment #22 by: Ravern on 31 Jan 2013, 12:21 UTC reply to this comment

American-Arab Anti-Discrimination you may not have noticed your culture treats women as second class citizens, a coke commerical should be the least of your concerns.


Comment #23 by: roger on 31 Jan 2013, 12:34 UTC reply to this comment

people are too sensitive today, f*ckem


Comment #24 by: Mankind on 31 Jan 2013, 12:39 UTC reply to this comment

We could all be upset by the stereotyping/categorizing/grouping or we could vote who wins the race to the Coke! Maybe the Arabs beat the other groups with their desert wiles....


Comment #25 by: Milan on 31 Jan 2013, 12:39 UTC reply to this comment

That's racist?????????? It's time the whole world get over themselves. You've got to be kidding me!


Comment #26 by: Turk from the Middle on 31 Jan 2013, 12:43 UTC reply to this comment

AAADC is just looking for some free press....and you gave it to them. Congrats.


Comment #27 by: ccgirl on 31 Jan 2013, 12:54 UTC reply to this comment

I dont find it racist at all and anyone who does just needs one more thing to complain about. if you dont like this country go home


Comment #28 by: Charlie Mc. on 31 Jan 2013, 13:01 UTC reply to this comment

I think they ought to be happy being portrayed as oil-rich sheiks, terrorists, or belly dancers and not how most Americans see them, terrorists.....


Comment #29 by: bukirat on 31 Jan 2013, 13:02 UTC reply to this comment

Whats racist about that


Comment #30 by: uncle sam on 31 Jan 2013, 13:05 UTC reply to this comment

Whne, whine whine Welcome to America . You are free to return to the middle east where tolerance abounds. hah!


Comment #31 by: oi on 31 Jan 2013, 13:13 UTC reply to this comment

It's a funny commercial in my opinion. I don't see anything wrong.


Comment #32 by: Are Dubya on 31 Jan 2013, 13:14 UTC reply to this comment

I am SO offended. No Southern White Boy Honkies in the whole durn thang!


Comment #33 by: DavidW on 31 Jan 2013, 13:14 UTC reply to this comment

That's stupid if this is not racist. Some people will do anything for attention.


Comment #34 by: kayuka on 31 Jan 2013, 13:18 UTC reply to this comment

The ad is not racist but it is ethnocentric in that superiority kind of way that we as Americans view ourselves. By the end of the commercial the one person who should have made it to the Coke bottle is nowhere to be found yet a tour bus, a bike marauder and a grow of cowboys make it. I hope Coke has a part two where the most experience person to be out in the desert is sitting at an oasis 50 miles away drinking a Coke with his * .


Comment #35 by: bubba on 31 Jan 2013, 13:24 UTC reply to this comment

screw the arabs, if they dont like it ...DONT WATCH IT


Comment #36 by: wyoming cowboy on 31 Jan 2013, 13:25 UTC reply to this comment

Oh BS it's not racist at all , anymore than portraying all Americans as cowboys or everyone in Vegas as showgirls.I agree with comment #1 they DO need to go back to their own country


Comment #37 by: sickntried on 31 Jan 2013, 13:30 UTC reply to this comment

Tell them to get a life - go back to their home country if they have it so bad here. Do they not have camels and where clothes like that in their country.....


Comment #38 by: Mike on 31 Jan 2013, 13:32 UTC reply to this comment

Racist?? what nonsense. I have no negative feeling towards Arabs... except this blatantly mischeivous claim. They should be made to make their case against the standards of law, and not Sharia law I should make clear. Bunch of wimps, is it because they didn't win the race, BABIES!!


Comment #39 by: Valdon on 31 Jan 2013, 13:37 UTC reply to this comment

Get over it!!


Comment #40 by: Red Neck on 31 Jan 2013, 13:38 UTC reply to this comment

WTF is their problem. Maybe we should show footage of planes crashing into the World Trade Center towers. Think that would make them Happy. They need to just SHUT UP.


Comment #41 by: David Warren's Mom on 31 Jan 2013, 13:47 UTC reply to this comment

I get the stereotyping sensitivity, but in the context of a hot desert the Arab in a * works. Would they have rather Coke portray the desert Arab as a poor and toothless nomad? David Warren please get over yourself.


Comment #42 by: texastornado on 31 Jan 2013, 13:49 UTC reply to this comment

ummmm, because that is what they are famous for.


Comment #43 by: I am ARAB- and its cool on 31 Jan 2013, 13:50 UTC reply to this comment

Ohhh give me a break... CRY BABIES. I am arab I think the ad is great.


Comment #44 by: JOE727 on 31 Jan 2013, 13:51 UTC reply to this comment

If you don't like it, don't watch. Go back the way you came over here. Why do we Americans have to keep everyone happy? Not sure what you can and can not say anymore without someone getting upset. Life is too short to worry about little stupid things.


Comment #45 by: rob rak on 31 Jan 2013, 13:51 UTC reply to this comment

i think they should get off their high horse and get over it! it was funny


Comment #46 by: nona on 31 Jan 2013, 14:10 UTC reply to this comment

I am Arab and I like this ad.


Comment #47 by: Dave on 31 Jan 2013, 14:19 UTC reply to this comment

How * to be offened by that? It showed a caravan of arabs. Not "oil rich sheiks as Mr. David says. That opening scene ties the whole commerical together. What an * , just wants something to complain about. If there wasn't a commerical with arabs in it during the Superbowl he would be bitching come Monday. Some people just talk to hear themselves. Why do we waste our time on them. Grow up Mr. David.


Comment #48 by: Dan on 31 Jan 2013, 14:35 UTC reply to this comment

i think the reason they are seen that way is because they wouldn't look right in the cowboy outfit. they need to take a better look at what they are calling racism. we are all shown as a stereotype at some point just so people can identify with something quickly... Quit crying racism all the time. it's part of the reason there is so much racism because a couple of fools told every one something was racist...


Comment #49 by: Raldi on 31 Jan 2013, 14:39 UTC reply to this comment

Nothing wrong with this ad. somone is taking it a little to personal


Comment #50 by: mike on 31 Jan 2013, 14:41 UTC reply to this comment

Well at least they were'nt driving smelly cabs !!!!


Comment #51 by: Pelicans on 31 Jan 2013, 14:42 UTC reply to this comment

I have one thing to say to those that call this racists, SHUT UP!!! They are the racicts for forcing their racism on a fun commercial that is about Coke, not race.


Comment #52 by: Wazniak on 31 Jan 2013, 14:45 UTC reply to this comment

Warren David says - “Why is it that Arabs are always shown as either oil-rich sheiks, terrorists, or belly dancers?” Warren David, president of the American-Arab Anti-Discrimination Committee, says for Reuters."

Wazniak says - as a memeber of a degenerate Madmax biker gang (meaning I ride motorcycles) I guess I should be offended by this comercial also? As for why they are always shown as oil-rich sheiks, terrorist, or belly dancers - because those are the only ones that make it on the news?? I thought it was refreshing to see one stuck in the desert on a * , instead riding in a limo on his the way to * up a belly dancing convention.


Comment #53 by: mitchell on 31 Jan 2013, 14:46 UTC reply to this comment

Arabs could use a sense of humor.


Comment #54 by: KHF59 on 31 Jan 2013, 14:59 UTC reply to this comment

Coke has come up with entertaining ads not just for te Super Bowl, but I remember when the Polar bears were first introduced during Christmas and let's not forget the ads bringing the world together in the 70's (pre-terrorism). If you are so offended by our commercials, GET THE HELL OUT of my country and go fix your own.


Comment #55 by: Ms Mystery Gal on 31 Jan 2013, 15:03 UTC reply to this comment

Regarding the Coke ad, grow up people! You want something to complain about? How about any number or people who were told by their Doctor yesterday that they have cancer, or the family of the man who was killed after a tornado threw a tree on his house, or the thousands of families devastated by the tornados yesterday. Stop your whining and grow up.


Comment #56 by: Stand Up Media Group on 31 Jan 2013, 15:24 UTC reply to this comment

Oh come on...it's a commercial for a sporting event. Where is the racism. What now, we cannot show a dessert, or an Arab, or show girls. Actually I thought the girls were from Vegas. Give me a break Committee...talk about Halliburton and other contractors who exploited the region with the help of the indigenous people.


Comment #57 by: Corvinna on 31 Jan 2013, 15:52 UTC reply to this comment

As a proud member of the pink-feather bedecked chorus girl group, I feel offended to be stereotyped as a bus driver wielding purple glitter launching cannons. I take personal offense and demand retribution for...how much does a lawsuit go for these days for this kind of defamation? I need some help here.


Comment #58 by: law on 31 Jan 2013, 16:08 UTC reply to this comment

Getting tired of so many being in the business of being offended. It portrays the bikers and cowboys as a little stupid being distracted by a pretty face. Are they offended? Let's all get offended that we are to believe there is a giant Coke sign in the desert. Come on , get a life


Comment #59 by: cwbyht on 31 Jan 2013, 16:17 UTC reply to this comment

I'm a Cowboy and I'm offended! Why do they always have to show us wearing hats and riding horses?


Comment #60 by: America the unknown on 31 Jan 2013, 16:27 UTC reply to this comment

Then I suppose calling an arab with a towel on his head a "wet hair" would really be bad or calling a Black person on horseback a "Cow-Boy would be racist, or a bus of women dressed in revealing cloths a bunch of "slutty women". What next America? Do we make all advertisements the same? Call coke a drug? Call ourselves and everyone in America stupid rednecks? Either people are over sensitive or everyone is racist, you choose!


Comment #61 by: BIGGDAWG on 31 Jan 2013, 16:37 UTC reply to this comment

GET OUT


Comment #62 by: bruceR on 31 Jan 2013, 16:37 UTC reply to this comment

so where does the racism come in? i didnt see or hear anyone disrespecting anyone....


Comment #63 by: curtdawg on 31 Jan 2013, 16:56 UTC reply to this comment

you know whats racist, ARABS crashing PLANES into our buildings because the dont like us that is the very definition of racist


Comment #64 by: diehard on 31 Jan 2013, 17:46 UTC reply to this comment

Uhhhmmm, the arab in the commercial was not carrying a missile launcher nor did he have explosives strapped to his body. He was innocently portrayed as an everyday * jockey. What's the problem with that? Some people are waaaaaay too sensitive.


Comment #65 by: DJ on 31 Jan 2013, 19:58 UTC reply to this comment

Are you serious? The commercial was meant to be funny. As a male American, I do not take exception that this commercial portrayed Americans as cowboys and bikers. Maybe Arabs are so often portrayed as being very rich or being terrorists because: Arabs generally are either very rich or terrorists. Now go **** ***.


Comment #66 by: jc on 31 Jan 2013, 20:13 UTC reply to this comment

maybe arabs don't like to drink coke


Comment #67 by: Bobby on 31 Jan 2013, 20:28 UTC reply to this comment

Funny, I always thought Warren Daivid was Jewish. Sorry my bad!!!


Comment #68 by: Jubailroughrider on 31 Jan 2013, 20:31 UTC reply to this comment

In Saudi Arabia in the mid to late 70's it was illegal to bring any Coke products into the country because Coke was sold in Israel. Pepsi was kosher (lol) as far as being sold in Saudi, but not Coke. Not sure if the Saudis allow Coke Cola in their country now, but the Arabs have had a history of not liking Coke mainly because of the Israel connection...


Comment #69 by: Siheab on 31 Jan 2013, 20:39 UTC reply to this comment

Those didn't look like Aribic horses. So how can it be racist.
Maybe it had something to do with the camels. I'm confused.


Comment #70 by: GetOverIt on 31 Jan 2013, 21:59 UTC reply to this comment

Well if they are going to cry racism and stereotyping then as a biker so am I. Oh wait no I'm not, because I'm not a idiot. I am so tired of hearing all these ppl whining over everything that doesn't suit them. You are either an American or you're not. Don't like it well then leave.


Comment #71 by: sr on 31 Jan 2013, 22:58 UTC reply to this comment

people need to get a life rather then look for any little thing to try and stir up things I think the commercial is very well put together makes me want to go out and by a coke :-)


Comment #72 by: Pokey on 01 Feb 2013, 00:28 UTC reply to this comment

Well they could show them running convenience stores or cheap hotels, would that make them happy.


Comment #73 by: Checkitout on 01 Feb 2013, 02:40 UTC reply to this comment

http://www.examiner.com/article/dr-pepper-s-evolution-of-flavor-angers-christian-creationists


Comment #74 by: WhiteChristianMan on 03 Feb 2013, 05:27 UTC reply to this comment

I love this Coke ad. This is not racist, but more about American icons, of which Arabs/muslims are not a part of. The American cowboy has long been a symbol of American ruggedness and intestinal fortitude. The showgirls, well, enough said. The Mad Max-like characters represent the biker element in all men, except the effeminate and extreme limp-wristed liberals. There is an African-American dancer, pizza delivery guy, and a law enforcement official in this ad. If it were exclusive to white Americans, then I would agree it was tainted with racism. However, as it stands it is not. As a white Christian American man, I am tired of people around the world bashing my gender, my faith, my nationality, and my skin color and where is the outcry from all of the bleeding hearts then? Muslims persecute, imprison, and kill Christians frequently in Arab/Islam controlled nations and then why don't the "arab-american" crybabies cry foul? Relax, chill out, have a chuckle and kick back, enjoy the Superbowl and drink an ice cold Coke...I know that I will.


Comment #75 by: AllEqual on 06 Feb 2013, 04:36 UTC reply to this comment

I guess all people who believe in the bible and Christianity also have the same problem - http://newsfeed.time.com/2012/09/14/creationists-boycott-dr-pepper-over-evolution-of-flavor-facebook-ad/


Comment #76 by: CallingItReal on 06 Feb 2013, 04:50 UTC reply to this comment

Let's hear about florida woman business owners who complain about the I in Florida is shaped like a tie - http://now.msn.com/florida-business-logo-called-sexist-because-it-includes-a-necktie


Comment #77 by: paulbol on 08 Feb 2013, 13:33 UTC reply to this comment

cause they are!!!

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