Super Bowl isn’t just the biggest sporting event of the year, it’s also a major advertising platform, one of the biggest of our times. A new Coke ad has premiered just ahead of this year’s edition, but it’s already ruffled some feathers.
Check it out above.
As you can see, it shows groups of Arabs, cowboys, bikers and Vegas showgirls racing through the desert towards what they assume is a giant bottle of Coke.
You might not see anything wrong with it, but the American-Arab Anti-Discrimination Committee sees stereotyping, racism and reason to take offense.
“Why is it that Arabs are always shown as either oil-rich sheiks, terrorists, or belly dancers?” Warren David, president of the American-Arab Anti-Discrimination Committee, says for Reuters.
Unbelievable..does that make all Americans a bunch of cowboys why dont they all go back to their own country and carry on their affair with * and camels.....
Comment #1.1 by: Wazniak on 31 Jan 2013, 14:23 GMT
As a member of the degenerate Madmax motorcycle gang crowd... We are extremely offeneded also... (smile). As for Arahabs being offended by a coke comerical - I have 4 words ... Who cares (edited for younger viewers).
Comment #1.2 by: BIGGDAWG on 31 Jan 2013, 16:36 GMT
fIRST OF ALL TO ALL THE * DRIVERS, AKA ARAB AMERICANS, GET OUT !!! YOU HAVE NO BUISNESS IN ATTEMPTING TO ENJOY A ALL AMERICAN SPORT SUCH AS THE FOOTBALL, YOU HAVE DEPLEATED THE U.S. EDUCATIONSAL SYSTEM JUST TO TAKE TECHNOLOGY BACK TO YOUR COUNTY AND USE THE TECH YOU LEARNED HERE TO TERRORIZE POELPLE OF THIS GREAT NTION, DO DO US ALL A FAVOR PACK UP YOURSELVES AND ALL OF YOUR PATHETIC RELATIVES AND GET OUT, P.S. * RACES IN IRAQ START SOON, HURRY !! RAGHEADS SUCK
It doesn't show Arabs as either oil- rich sheiks, terrorists, or belly dancers. It just shows a guy with a * in the desert along with a bunch of other guys and gals in the desert. Don't see the problem.
Muslims are always offended they should just go back to their country if they refuse to adjust to the American culture. They should also get a sense a humor and not be offended of every little thing. Geez get a life!!!!
Comment #16 by: peeairche on 31 Jan 2013, 11:35 UTC
I don't see where this ad is racist at all. Put your big boy pants on. If the Arabs where just walking across the desert with buisness suits on, the public would have wondered who they were but, since it is the customary clothing of most Arab nations and in the desert they would use camels, I see no problem. One could say that the ad was racist towards bikers. Why were they portraid with spikes and looking dirty?
The ad is not racist but it is ethnocentric in that superiority kind of way that we as Americans view ourselves. By the end of the commercial the one person who should have made it to the Coke bottle is nowhere to be found yet a tour bus, a bike marauder and a grow of cowboys make it. I hope Coke has a part two where the most experience person to be out in the desert is sitting at an oasis 50 miles away drinking a Coke with his * .
Racist?? what nonsense. I have no negative feeling towards Arabs... except this blatantly mischeivous claim. They should be made to make their case against the standards of law, and not Sharia law I should make clear. Bunch of wimps, is it because they didn't win the race, BABIES!!
I get the stereotyping sensitivity, but in the context of a hot desert the Arab in a * works. Would they have rather Coke portray the desert Arab as a poor and toothless nomad? David Warren please get over yourself.
Comment #42 by: texastornado on 31 Jan 2013, 13:49 UTC
If you don't like it, don't watch. Go back the way you came over here. Why do we Americans have to keep everyone happy? Not sure what you can and can not say anymore without someone getting upset. Life is too short to worry about little stupid things.
How * to be offened by that? It showed a caravan of arabs. Not "oil rich sheiks as Mr. David says. That opening scene ties the whole commerical together. What an * , just wants something to complain about. If there wasn't a commerical with arabs in it during the Superbowl he would be bitching come Monday. Some people just talk to hear themselves. Why do we waste our time on them. Grow up Mr. David.
i think the reason they are seen that way is because they wouldn't look right in the cowboy outfit. they need to take a better look at what they are calling racism. we are all shown as a stereotype at some point just so people can identify with something quickly... Quit crying racism all the time. it's part of the reason there is so much racism because a couple of fools told every one something was racist...
Warren David says - “Why is it that Arabs are always shown as either oil-rich sheiks, terrorists, or belly dancers?” Warren David, president of the American-Arab Anti-Discrimination Committee, says for Reuters."
Wazniak says - as a memeber of a degenerate Madmax biker gang (meaning I ride motorcycles) I guess I should be offended by this comercial also? As for why they are always shown as oil-rich sheiks, terrorist, or belly dancers - because those are the only ones that make it on the news?? I thought it was refreshing to see one stuck in the desert on a * , instead riding in a limo on his the way to * up a belly dancing convention.
Comment #53 by: mitchell on 31 Jan 2013, 14:46 UTC
Coke has come up with entertaining ads not just for te Super Bowl, but I remember when the Polar bears were first introduced during Christmas and let's not forget the ads bringing the world together in the 70's (pre-terrorism). If you are so offended by our commercials, GET THE HELL OUT of my country and go fix your own.
Comment #55 by: Ms Mystery Gal on 31 Jan 2013, 15:03 UTC
Regarding the Coke ad, grow up people! You want something to complain about? How about any number or people who were told by their Doctor yesterday that they have cancer, or the family of the man who was killed after a tornado threw a tree on his house, or the thousands of families devastated by the tornados yesterday. Stop your whining and grow up.
Comment #56 by: Stand Up Media Group on 31 Jan 2013, 15:24 UTC
Oh come on...it's a commercial for a sporting event. Where is the racism. What now, we cannot show a dessert, or an Arab, or show girls. Actually I thought the girls were from Vegas. Give me a break Committee...talk about Halliburton and other contractors who exploited the region with the help of the indigenous people.
Comment #57 by: Corvinna on 31 Jan 2013, 15:52 UTC
As a proud member of the pink-feather bedecked chorus girl group, I feel offended to be stereotyped as a bus driver wielding purple glitter launching cannons. I take personal offense and demand retribution for...how much does a lawsuit go for these days for this kind of defamation? I need some help here.
Getting tired of so many being in the business of being offended. It portrays the bikers and cowboys as a little stupid being distracted by a pretty face. Are they offended? Let's all get offended that we are to believe there is a giant Coke sign in the desert. Come on , get a life
Then I suppose calling an arab with a towel on his head a "wet hair" would really be bad or calling a Black person on horseback a "Cow-Boy would be racist, or a bus of women dressed in revealing cloths a bunch of "slutty women". What next America? Do we make all advertisements the same? Call coke a drug? Call ourselves and everyone in America stupid rednecks? Either people are over sensitive or everyone is racist, you choose!
Comment #61 by: BIGGDAWG on 31 Jan 2013, 16:37 UTC
Uhhhmmm, the arab in the commercial was not carrying a missile launcher nor did he have explosives strapped to his body. He was innocently portrayed as an everyday * jockey. What's the problem with that? Some people are waaaaaay too sensitive.
Are you serious? The commercial was meant to be funny. As a male American, I do not take exception that this commercial portrayed Americans as cowboys and bikers. Maybe Arabs are so often portrayed as being very rich or being terrorists because: Arabs generally are either very rich or terrorists. Now go **** ***.
In Saudi Arabia in the mid to late 70's it was illegal to bring any Coke products into the country because Coke was sold in Israel. Pepsi was kosher (lol) as far as being sold in Saudi, but not Coke. Not sure if the Saudis allow Coke Cola in their country now, but the Arabs have had a history of not liking Coke mainly because of the Israel connection...
Well if they are going to cry racism and stereotyping then as a biker so am I. Oh wait no I'm not, because I'm not a idiot. I am so tired of hearing all these ppl whining over everything that doesn't suit them. You are either an American or you're not. Don't like it well then leave.
I love this Coke ad. This is not racist, but more about American icons, of which Arabs/muslims are not a part of. The American cowboy has long been a symbol of American ruggedness and intestinal fortitude. The showgirls, well, enough said. The Mad Max-like characters represent the biker element in all men, except the effeminate and extreme limp-wristed liberals. There is an African-American dancer, pizza delivery guy, and a law enforcement official in this ad. If it were exclusive to white Americans, then I would agree it was tainted with racism. However, as it stands it is not. As a white Christian American man, I am tired of people around the world bashing my gender, my faith, my nationality, and my skin color and where is the outcry from all of the bleeding hearts then? Muslims persecute, imprison, and kill Christians frequently in Arab/Islam controlled nations and then why don't the "arab-american" crybabies cry foul? Relax, chill out, have a chuckle and kick back, enjoy the Superbowl and drink an ice cold Coke...I know that I will.
Comment #75 by: AllEqual on 06 Feb 2013, 04:36 UTC