Sugababes, the famous UK girl band, launched yesterday the new purple Sony Ericsson K770i Cyber-shot phone for 3 Mobile. The band performed live at THE Purple launch party held at the Bloomsbury Ballroom in London. Among the other guests we can mention Peaches Geldof, Julien Macdonal, Daisy Lowe and Alesha Dixon.

The fashionable Sony Ericsson K770i Cyber-shot phone has now a dark purple finish and more personality, and it's set to become one of the most wanted accessories this season, as purple's been a very popular color for a while. K770i brings a nice 3.2 megapixel camera with Photo Fix that can offer high quality photos. It has a slim design (only 15 millimeters thick) and packs a 256MB M2 card for storing multimedia content like music and images.

"The new Sony Ericsson K770i Cyber-shot phone is a gorgeous fashion phone so who better to launch it than Sugababes? The phone, which is exclusive on 3, is beautifully designed and is packed with useful and fun features", said John Penberthy-Smith, Marketing Director at 3 Mobile.

Sugababes, a group formed in 1998, achieved a huge success both in the UK and around the world. The band has currently 6 studio albums and was voted in 2006 the "Most Successful Female Act of the 21st Century"

It seems that more and more special edition phones get to be launched in collaboration with music stars. Samsung, for example, released a purple phone too, the Samsung F210, for which it teamed up with Girls Aloud. Samsung also released the Beyonce Special Edition B'Phone, a modified version of Samsung SGH-F300 that comes with exclusive Beyonce photo galleries and videos.

Available exclusively on the 3 network, the new purple Sony Ericsson K770i Cyber-shot is designed for trendy people, so trendy people will love it.