14 DAY TRIAL // It’s been a very busy period for Microsoft with all the new product launches and updates, but it seems like all its efforts are finally paying off.
A new report reveals that Microsoft has recently reached its highest consumer perception score of the year, while products such as Windows and Bing got the best mark in the last two years.
Microsoft has always been criticized for its Windows operating system, as many described it as a faulty OS, unstable, full of bugs and security flaws.
With the launch of Windows 8, however, things changed a lot and Microsoft has reached a new consumer perception record, according to YouGov BrandIndex's Buzz report.
The study analyzed consumer perception data based on the answers of 5,000 people who were asked a pretty simple question: “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”
And in Microsoft’s case, it was mostly positive.
The Redmond-based technology giant has invested a lot in its advertising efforts, planning to make both Windows 8 and the Surface tablet two of its most popular products all over the world.
More appealing music, catchy commercials that seem inspired by Apple’s and a more consumer-oriented approach have all turned Microsoft into a much more popular company in today’s crowded IT industry.
The cheapest version of the Surface tablet, for example, was sold out in less than 24 hours since the company had started the pre-order program, while all the other models were out of stock after one week.
In addition, Microsoft sold a total of 4 million Windows 8 upgrades in just one weekend after its official debut on October 26 and it expects to sell a few more millions by year-end.
The company will also launch the Surface Pro tablet, featuring Windows 8 and running legacy Windows apps, in early 2013 to expand its presence in the tablet industry.