The company needs to make the title available in popular shops

May 13, 2013 16:51 GMT  ·  By

Ken Berry, an executive vice president at publisher XSEED, says that the upcoming Killer Is Dead, created by Suda51 and his Grasshopper Manufacture team, can appeal to mainstream players but needs exposure in big stores in order to be noticed.

The executive is quoted by GamesIndustry.biz as saying that, “We definitely feel that Killer is Dead can appeal to a wide group of people, not just our usual core audience that mainly focuses on RPGs. The key will be getting the additional retail exposure at the mass market retailers like Walmart, Best Buy and Target.”

Traditionally, experiences created by Suda51 have been warmly greeted by a niche audience, but failed to become commercial hits despite their solid mechanics.

Killer Is Dead will be offered on the PlayStation 3 and the Xbox 360 in August.