May be difficult to distinguish between the e-reader and tablet markets

Sep 22, 2011 11:34 GMT  ·  By

The tablet market is getting ready to welcome an invention from Amazon, but this doesn't mean that there aren't any concerns as to whether or not there is a good enough chance for the item to thrive.

The media tablet segment of the IT industry is a very young one, having truly consolidated itself earlier this year, when Apple's iPad stopped being the only one of its kind.

After impacting notebook sales and generally reeling in most companies that have the resources needed to make such a thing, the general feel of it is a bit conflicting, all things considered.

One of the most recent concerns is that the Ice Cream Sandwich operating system (next Android) might fail against Apple's iOS.

Whether that happens or not, there are other things to consider, such as the chances of individual product suppliers to make themselves noticed.

Amazon wants to offer its own tablet, one that should debut at some point during the fourth quarter of the ongoing year (2011).

Apparently, though Amazon might be fairly optimistic, market watchers think there might be complications.

One of the points that causes uncertainty is the screen size of the item, 7 inches, even though there are other such slates out there.

Basically, 10.1-inch tablets have been selling better than 7-inch ones, and some may even say that the kindle e-reader, which already has some non-base features of its own, has the segment well in hand.

Indeed, market observers wonder if Amazon will be able to properly differentiate the slate from the tablet.

There is no question that it will sell, perhaps heavily, but the fact remains that the shipment goal for 2011 is a rather high four million.

Then again, Amazon is sure to bring out all the guns in order to promote its mobile device properly, so things are still up in the air.