InMobi, an independent mobile advertising network, anticipates the North American mobile ad market to experience a significant increase in media consumption based on a study according to which 41% of mobile users plan to buy Apple’s iPhone 5.
41% of current mobile users in the U.S., Mexico, and Canada are planning to buy the next iPhone, a move that could making the iPhone 5 launch the most successful one to date, says InMobi.
Over half of those users are planning to make the buy in under six months from the launch, “which could take Apple significantly ahead of its June 2011 market position, and increase its mobile platform market share from 27% in June (comScore Inc., August 2011) to 41%”, according to the firm.
InMobi cautions, though, that an iPhone 4S announcement will have a considerably smaller impact.
Per the InMobi report, “…if Apple only unveils a product update—akin to the 3GS version of the iPhone that Apple released in 2009—interest in the new smartphone will be significantly lower, with fewer than 15% of consumers likely to actively pursue the new handset.”
Those surveyed said they’re hoping for improved battery life, increased processing speed, higher-quality screen resolution (as if Retina is so last Tuesday) and stronger phone service.
To show just how fed up Blackberry users are with their devices, the company also said that over half of BlackBerry users are planning to switch to the new Apple handset. Even if Apple drops an iPhone 4S, more than 28% still want to switch. From the Android camp, 27 percent have mentioned plans for switching.
InMobi's latest findings, James Lamberti, VP Global Research & Marketing at InMobi, remarked: "The combination of Apple's increasing market share in mobile advertising and general consumer interest in their latest technology is another boon for the mobile advertising industry.”
“Apple is currently the clear leader in terms of compelling user experience and customer loyalty, and we feel that their quality and pace of innovation when it comes to mobile devices will continue to improve the content and advertising experience for consumers for iPhone 5 and beyond," added Lamberti.