14 DAY TRIAL // Strategy Analytics, a company that provides timely and actionable market intelligence, has issued a new report on “How to Deliver a Differentiated Tablet Experience”. They’ve learned that iPad owners are still unhappy that Apple is blocking Flash. Users also don’t care much for the closed content ecosystems, says the firm.
Strategy Analytics is one of those market intelligence firms that works with its partners through annual multi-client services, management team workshops and custom consulting engagements.
Their latest report, “How to Deliver a Differentiated Tablet Experience”, says the primary uses for a tablet computer are general web surfing, messaging, quick searches, checking news, email and last, but not least, social networking.
Surveyed by the firm, a great number of tablet owners and intenders say that they use their post-PC device for social networking on a daily basis, or often for games, e-reading, music, apps and viewing photos.
Their research concluded with the finding that while the majority of tablet owners are very pleased with their experience, several common usability problems loom still.
These include a lack of tablet-optimized apps, poor text input experience and the need to purchase a costly holder.
These factors may apply to other tablets but, as an iPad owner and user, I cannot identify these as elements that hinder my day-to-day use of the tablet device.
The App Store has over 100,000 native iPad applications, text input couldn’t be more intuitive, and I never required a “costly holder” because I always carry a bag that has enough room for the device.
If you’re a working person, you carry something, and that something generally has room for a slate-shaped device like the iPad.
After all, even if you buy an iPad case, you still need something to carry it around in so your hands are free.
So the bag is not necessarily for the iPad, but for your stuff.
Strategy Analytics adds that “iPad owners lament the lack of Flash and closed content ecosystems.”
That, I concur.