There are many stories about where Apple Inc. (formerly Apple Computer) got its name, including one related to Sir. Isaac Newton’s falling apple which fueled his theories about gravity. That’s not it, though.
According to Steve Jobs’ recount during one of his interviews with Walter Isaacson, the author of his authorized biography, the name came about much simpler than that.
Reports now say that Jobs told Isaacson that he had often tried various diets. One of them consisted of fruits and vegetables only.
Apples were "on one of my fruitarian diets," he reportedly told Isaacson. The visionary said he decided on the name Apple for his company when he was coming back from an apple farm. He chose the name because he thought it sounded "fun, spirited and not intimidating."
The Steve Jobs bio, by Walter Isaacson, goes on sale next week.