Steve Jobs Wanted an iCar

Reports begin to dig up Jobs’ dreams amid iWatch rumors

By on February 11th, 2013 12:19 GMT

You know it’s a slow news day when all the media outlets are discussing Steve Jobs’ dreams. The latest such speculation revolves around a potential iCar from Apple. Why is this making headlines again? Well, probably because of the iWatch rumor.

The Wall Street Journal and the New York Times both issued almost two identical stories this weekend signaling that Apple could be preparing to launch an iWatch, a wearable gadget that connects to other Apple gear wirelessly.

The device reportedly employs Willow glass from Corning (makers of Gorilla Glass).

It’s said to be a flexible type of glass that can even wrap around in a full circle to fasten around your wrist (like this).

But the Apple fan base is hungry for fresh and exciting rumors. Consider the iWatch an aperitif for what’s to come in 2013.

After all, Apple hasn’t rolled out anything altogether new since Steve Jobs died in October of 2011.

Not that it’s Tim Cook’s mission to innovate every 20 minutes, as activist Dan Pallotta pointed out recently. But still, some Apple-branded innovation is needed.

“It’s a tragedy in America. Who is designing the cars? Steve’s dream before he died was to design an iCar,” Apple board member Mickey Drexler said.

Drexler suggests an iCar was on its way to design phase, but never made it.

“It would’ve been probably 50% of the market. He never did design it,” added Drexler, liking the potential iCar to the iPhone, which completely disrupted the smartphone business.

Business Insider also reports that Steve Jobs told John Markoff of The New York Times in a meeting in his office before he died that “if he had more energy, he would have liked to take on Detroit with an Apple car.”

Several executives at Apple are known to be huge fans of the automotive industry, including Eddie Cue, who serves on the board of Ferrari, and Phil Schiller (the company's SVP of worldwide marketing).

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