14 DAY TRIAL // Speaking at Goldman Sachs’ annual conference yesterday, the Chief Executive Officer of Apple Inc., Tim Cook evoked memories of Steve Jobs’ business model, and how the visionary built one of the most powerful tech companies in the world simply by focusing on the product, not the bottom line.
Jobs has been quoted on several occasions regarding the importance of focusing on the product, rather than what the other guys are doing. He once simply put it saying quality was more important than quantity, which is something even a kindergartner will tell you.
He once articulated it using slightly more words, saying something like if you’re too focused on the profit, you’ll mess up on the product, but if you focus all your attention on making a great product, the profits will inevitably follow.
Captain Obvious, right? Well, it had to be stressed in a world bloated with clunky PC hardware with little regard for design or build quality. And it still applies today.
Steve Jobs still runs through Apple’s veins
Cook often brings Steve Jobs into the discussion whenever people fail to understand what makes Apple tick. The southerner is proud to continue Jobs’ legacy, and has every reason to do so: it’s a great legacy to continue and build upon.
He also firmly believes that Apple hasn’t changed from a philosophical standpoint, despite undergoing massive changes in the executive ranks in the past few years. Speaking to the audience present at the Goldman Sachs Tech Conference 2015, Cook reminded everyone what Apple was all about.
Being the best at generating profits, it’s hard to believe Apple isn’t in it for the money. Which is why Cook sometimes steps in with statements like these:
“We don’t believe in laws like the law of large numbers. Steve ingrained in us that putting limits on your thinking are never good. So we’re never focused on the numbers, we’re focused on the things that produce the numbers…. We’re a product company.”