Sprint Gets MMS Search Service for Its Camera Phones

23half Inc., a Mountain View based mobile services company, announced that its revolutionary Thrrum MMS Search was available for Sprint's US customers. More exactly, for Sprint's customers who own camera cell phones, because Thrrum MMS Search is developed only for such devices.

Thrrum MMS Search allows users to take snapshots of a text or a product, send the picture via MMS to the Thrrum website and then wait for detailed info about the content of the respective image to be sent back on their phone. Currently in beta version, the new Thrrum service is available free of charge (except for the MMS sending fee). The sole condition for users is to be Sprint's customers and to use the service in the US.

K. Gopalakrishnan, CEO of 23half, said about the new collaboration with Sprint: "The Thrrum MMS Search service was first introduced last month. Now, Thrrum MMS Search is also available to Sprint subscribers. Sprint subscribers can point their camera phone at a book, a product label or any printed material, take a picture and send a picture message to get relevant information right on their phone. With Thrrum, any text that you see around you becomes a hyperlink that can be upon with your camera phone."

The third largest mobile operator in the US (that's Sprint, of course) currently has 23 handsets that feature a photo camera, including devices made by Motorola, Samsung, LG, Sanyo, Palm, RIM and HTC. Assuming they're all MMS-capable, there will be lots of users who can benefit from the new Thrrum MMS Search service. It's a good thing Sprint does not carry Apple's iPhone (be it the old or the new 3G one), as this handset is, as most of you know, not capable of sending or receiving MMS.