14 DAY TRIAL // We saw yesterday that the latest Gartner study expects the tablet market to experience a massive 42.7% growth year over year. And it looks like third-party electronic retailers might be a part of this booming phenomenon after all.
A new set of predictions posted by Strategy Analytics claims that electronic retails will managed to grab 35% of total tablet shipments in 2013, surpassing any slate manufacturer sales. The trend is attributed to the fact that costumers tend to compare prices and be on the lookout for the best deals while shopping for a tablet. And as we know, discounts and such don’t often come via official channels.
Director of Tablets and Wearable Devices at Strategy Analytics Matt Wilkins explains even further.
“While the channel composition is complex, providing consumers with many ways to buy, consumers are clearly happy to buy Tablets form outlets where they can hold, touch and play with devices.”
“It’s particularly important for first-time buyers to see the devices in the flesh, with competing models and price-points side-by-side.”
Strategy Analytics also predicts that low-cost devices will be responsible for driving sales in emerging markets.