Sony Xperia AX Goes Official for the Japanese Market

It arrives with ICS, 13MP camera, NFC capabilities

Today, mobile phone maker Sony unveiled to the world a new smartphone aimed at the Japanese market, namely the Xperia AX.

The new device will arrive on shelves with support for 4G LTE connectivity, and is expected to reach shelves before the end of the year, Sony announced.

The handset comes to Sony’s homeland market with some of the features and capabilities that Xperia V has been unveiled to the world with and is, in fact, a local flavor of that device.

“A market variant of Xperia V, Xperia AX is fluent in our arc design language (to fit snugly in the hand), and comes with the highest levels of dust and water resistance,” Sony notes in a blog post.

“Xperia AX will feature popular Japan-specific features such as: infrared port data exchange, mobile wallet and mobile TV.”

The specs list of this smartphone includes a 4.3-inch touchscreen display capable of delivering an HD resolution and powered by Mobile BRAVIA Engine 2.

It also comes with a 13-megapixel photo snapper on the back, with new shooting modes included in the mix, as well as with Superior Auto feature. It also enables low-light snapping, while the included Picture Effect lets users preview snaps using different effects.

Other features for users to enjoy are also available inside the phone:

- Sony’s signature tune-tech, including ClearAudio+ mode for aural clarity

- Sony’s media applications; WALKMAN, Album and Movies

- Ships running Android 4.0.4 Ice Cream Sandwich

At the same time, Sony notes that the new Xperia AX is NFC-enabled, which means that users will be able to easily share photos and music through an effortless “One-touch” feature. Other capabilities are also available through this technology.

“For example, you can turn-up-the-volume by touching Xperia AX to MDR-1RBT Prestige headphones and SRS-BTM8/SRS-BTV5 Wireless speaker. Or, how about touching to VAIO Duo 11 or VAIO Tap 20 and easily sending URL info to browse the same webpage from your Xperia AX,” Sony concludes.

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